Part IV: Content & Social Media Management

1. How to select the right pictures for your website?
Images are an extremely important marketing tool for your business. The quality of your pictures can have an important effect on traffic volume, leads and conversions. These tips will help you choose great pictures for your website.
i. Choose colourful, attractive pictures.

ii. Select clear, high-resolution images.
iii. Try and put up pictures of what your customers want to see.
iv. Ensure that the images you choose are in line with your business goals.

2. How to select videos for maximum impact?

Videos can add value to your website and make it look more attractive. You could share videos about your shop, products etc. Use the following tips to select suitable videos to attract web traffic and customer footfalls.

i. Showcase the best parts of your business.
ii. Add music/commentary.
iii. Select videos that are useful and informative.
iv. Use snappy titles.
v. Your videos don’t need to be of professional quality, but they should be good to watch and easy to understand. They should not be poorly crafted.

3. Which social media channels should you choose for your retail business?

There are so many social media channels out there these days that it becomes difficult to decide which ones to go for. Generally speaking, it makes sense for retail businesses to be present on Facebook and Instagram. You could also choose Twitter but there is less scope for pictures here.

4. How to change your Facebook URL?

Boost makes it extremely easy to change your Facebook URL. All you need to do is follow these steps.

i. Go to the home page on the app and tap the bars on the top left.

ii. The full menu will appear. Select ‘Manage Content’

iii. You will reach the main content page. Select ‘Business Profile’.

iv. On the next page, select ‘Contact Information’.

v. Once you are on the ‘Contact Information’ page, go to ‘Facebook Page Widget’. Alter the URL as necessary and tap ‘Save Contact Info’ to complete the process.

5. How to deactivate a Twitter profile and connect a new one?

To change your Twitter URL using your smart phone, open the app and follow these instructions.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘My Digital Channels’.

iii. You will reach the next page. Your current Twitter account will be displayed under the ‘Connected’ column. Tap the question mark symbol next to the Twitter ID to start the disconnection process.

iv. Once you tap the question mark sign, the following pop-up will appear on your screen. Select ‘Disconnect Channel’.

v. On doing this, your Twitter account will be disconnected and you will be taken back to the ‘My Digital Channels’ page.

Now, you will find Twitter under the ‘Not Connected’ column.

vi. To connect another account, check the circle next to the Twitter sync feature, then tap ‘Continue Syncing 1 Channel’ as shown below.

vii. Boost will ask whether you have an active Twitter profile. Select ‘Yes, Sync My Twitter Profile’ to proceed.

viii. Next, you will be asked for authorisation. Log in using your Twitter credentials and select ‘Authorize App’.

ix. Tap ‘Save and Continue’ on the next page to save the Twitter account to Boost.

x. You will see a message informing you that Twitter has been successfully connected. Tap ‘Go to Digital Channels’ to return to the digital channels page.

6. How to change your WhatsApp number?

Boost makes it extremely easy to change your WhatsApp Business number.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Business Profile’.

iv. Once you are on the ‘Business Profile’ page, select ‘Contact Information’.

v. Once there, change your WhatsApp number on the ‘Contact Information’ page and tap ‘Save Contact Info’.

7. How to check your active syncs in social sharing?

By ‘active syncs’, we mean all those social media channels and online discovery platforms that are connected to your Boost account like Facebook, Twitter, WhatsApp, and Google My Business.

Follow these steps to check your active syncs on Boost.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘My Digital Channels’.

iii. It will take you to the relevant page. You can see your active and inactive syncs here. Look under the ‘Connected’ column—these indicate your active syncs.

8. How to check your inactive syncs in social sharing?

By ‘inactive syncs’, we mean all those social media channels and online discovery platforms that are available for plugging in to your Boost account (like Facebook, Twitter, WhatsApp, Google My Business etc.) but haven’t been connected yet.

Here is how you can check your inactive syncs on Boost.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘My Digital Channels’.

iii. It will take you to the relevant page. You can see your active and inactive syncs here. Look under the ‘Not Connected’ column—these indicate your inactive syncs.

9. How to manage your digital payments section?
You can easily manage your digital payments with the help of the app.
i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Products Catalogue’.

iv. You will arrive on the relevant page. Tap the ‘+’ button to add a product.

v. It will take you to the ‘Product Details’ page. Fill in the required information as shown below and scroll down until you reach the ‘Assured Purchase’ section. Once you reach this section, click the ‘Edit’ button as depicted below.

vi. Tapping the ‘Edit’ button in the ‘Accept Payment Via’ section will open a new page where you can select your payment configuration.

When it comes to selecting payment configuration, Boost allows you to choose from three options—the Boost payment gateway, an external payment gateway (external URL), and no online payment facility (i.e., you do not want to sell online). You can also choose Premium Payment Gateway from the Add-Ons Marketplace on the app, but you will have to purchase it separately.

We will discuss the first three options here. You can find out more about the Premium Payment Gateway by referring to Part xx, Question xx below.

● If you choose Assured Purchase (Boost Payment Gateway)

● If you choose an external payment gateway (External URL)

● If you don’t want to sell online

vii. Once you have updated your payment configuration, you may continue adding more information on the Product Details page as shown below. After all details have been added, tap ‘Save and Publish’ to complete the full process.