Part V: Checking ROI & Managing Your Retail Business Online

1. How to check your ROI?

Your Boost app has a ‘Reports’ section where you can check all aspects of your ROI such as:

● Website visitors
● Total website visits
● Customer enquiries
● Customer orders
● Customer calls
● Newsletter subscriptions
● Revenue
● Search queries
● Search ranking
● Social analytics
● Advertising (Google/Facebook)

You can easily reach the section by following these steps:

i. Open the app and tap the ‘Reports’ tab on the home page.

ii. It will take you to the concerned page. You can see various ROI metrics here. Tap the relevant section to see detailed statistics.

2. How to check recommendations for improving your website (RIA Alerts)?

RIA is an artificial intelligence technology designed to help Boost users manage and operate their website with ease. Its job is to analyse each business individually and provide customised recommendations to help users improve their digital strategy.

Checking RIA alerts involves a simple two-step process.

i. On the home page, you will see the number of pending notifications on the top right-hand corner. Tap the ‘Alerts’ tab to view them.

ii. You will be taken to the notifications page. All RIA alerts are visible here.

3. How to view Business Calls?

You can easily check the number of business calls received through your Boost website. Follow these steps.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Calls’.

iii. You will reach the ‘Business Calls’ page. You can find your call details here.

4. How to check Customers Enquiries on the Boost app?

Boost allows visitors to leave a business enquiry on the website. Users can view the enquiry on their Boost app. Follow these instructions to check customer enquiries.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Enquiries’.

iii. You will be taken to the next page where you can see your customer enquiries.

5. How to check list of people who have subscribed to your web updates?
Boost allows customers to subscribe to your business updates by registering on your website. Follow these tips to find out how many people have subscribed to your business updates.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Newsletter Subscriptions’.

iii. This will take you to the relevant page. You can view the list of people who have subscribed to your updates here.

6. How to analyse web traffic?

You can see how many people have visited your website (‘web traffic’) using the ‘Reports’ tab on the app. Follow these steps.

i. Go to the home page and select the ‘Reports’ tab.

ii. It will take you to an overview page. You can see the total number of visitors here. Get a detailed breakup of web traffic by tapping ‘Total Visits’.

iii. Selecting ‘Total Visits’ will give you the detailed breakup of web traffic in terms of weekly, monthly, and annual visitors.

7. How to analyse call reports?

Users can analyse call reports using the Boost app. Follow these steps to check your call reports.

i. Go to the home page and select the ‘Reports’ tab.

ii. The ‘Reports’ page will appear. Select ‘Customer Calls’.

iii. You will be taken to the ‘Business Calls’ page. Tap the ‘View Potential Calls’ button to view the detailed information.

8. How to analyse social media reports?

You can only view Facebook analytics using Boost. This be done from the Boost app itself. Follow these steps.

i. Go to the home page and select the ‘Reports’ tab.

ii. It will take you to an overview page. Select ‘Social Analytics’.

iii. You can view your Facebook analytics on this page. Keep in mind that it takes up to a day to collect the latest data from your Facebook page.

9. How to view Customer Orders?

You can view Customer Orders on the Boost app by following these steps.

i. Go to the home page and select the ‘Reports’ tab.

ii. The ‘Reports’ page will be displayed. Select ‘Customer Orders’.

iii. You will reach the ‘Customer Orders’ page. You can see a detailed breakup of your orders here.

11. Checking how much revenue you have earned through your Boost website.
The Boost app gives you precise data on how much revenue you have earned using the website. Follow these steps to view the information:
i. Open the app and tap the ‘Reports’ tab on the home page.

ii. It will take you to next page. You can see various ROI metrics here. Select the ‘Revenue’ option.

iii. You will reach the next page. The revenue summary is available here. You can select the time duration using the drop-down menu.

12. How to check ROI from Wildfire?
Users can post online ads to improve lead generation with the help of the Wildfire service. Check your ROI by following the steps below:

i. Open the app and tap the ‘Reports’ tab on the home page.

ii. It will take you to ‘Reports’ page. You can see various ROI metrics here. Select ‘Wildfire’.

iii. You will reach the next page. The Wildfire (inorganic traffic) report is available here.

13. How can Boost give me better visibility than other shops that are also doing digital promotion?

• Boost offers an unbeatable combination of efficiency, convenience and affordability to enhance the online presence of your retail business.
• It is a complete digital solution for your shop that enables you to do everything, from building your own website, to offering online shopping and digital payment facilities, to improving your SEO, and directing your customer calls to the right person through IVR.
• It can also be synced with various social media channels to enhance your digital presence. No other digital solution offers all the facilities that Boost offers to its users.
• Boost has been specially created for retail shop-owners like yourself to help you take advantage of digital marketing opportunities by minimizing costs and complexities.