Part VIII. Miscellaneous

1. Can I integrate my existing website to my NowFloats website?

Yes, you can. Domain integration can take place in two ways. Either the user can give us the hosting details for integration, or we can provide the records and details so that the hosting provider can update the records in their hosting. The rest of the process will be taken care of by NowFloats.

Remember that, during the process, you will lose all previous data on your website and email account. After domain integration, the website hosting will be done by NowFloats, so if you want any changes in the hosting needs you will have to contact our support team. Contact our helpline to know more.

2. Can customers purchase my products using their smart phone?

Yes. Boost makes it extremely easy for your customers to purchase your products using their smart phone. All that they need to do is log on to your website and tap the ‘Products’ button to start shopping.

3. How to share updates through WhatsApp and Facebook?
It is very easy to share web updates through WhatsApp and Facebook. All you need to do is open the app, go to ‘Updates’ on the home page, choose the entry you wish to share, and click the relevant ‘Share’ button to share the update.

4. What is Boost Business Keyboard? How do I use and download it?
Boost Business Keyboard makes it easier for users to share information about their products and services using WhatsApp. Follow these steps to use and download it.
a) Downloading Boost Keyboard

The Boost Business Keyboard is a premium feature that must be purchased from the Add-Ons Marketplace on the app. Refer to Part xx, Question xx to find out how the feature can be purchased and activated.
b) Using Boost Business Keyboard

i. Open WhatsApp and tap the text box. Instead of the normal keyboard, the Boost Keyboard will appear.

ii. You can use the keys to type out your message. Tap the Boost icon to access a special menu to send quick links to your customers.

iii. Tapping the ‘Share Link’ button sends the selected link to the customer. You can easily share updates, product descriptions, photographs, contact details etc. using this feature.

5. Will I be able to share information about the products available in the store using my phone?

Yes, you can share information about your products via smart phone by enabling the Boost keyboard. See Part VIII, Question 4 and Part xx, Question xx for directions on how to activate and use the keyboard respectively.

6. What is the difference between Primary Contact Number and Alternate Contact Number?

While keying in your business information, Boost will ask you for two different phone numbers—your Primary Contact Number and your Alternate Contact Number.
The difference between the two is simple. Your Primary Contact Number is the number we at Boost will use to contact you. Your Alternate Contact Number is the number which will be displayed on your website for customers to contact to you.
You should ideally keep the two numbers separate. Apart from allowing you to avoid business calls during off hours, a separate business phone number will allow you to integrate special features such as IVR, VMN and Call Tracker on your phone to help you with your business.

7. Can Boost create content for me?

Yes, Boost can create content for you through ‘Dictate’, an add-on premium service.

We understand that retail businessmen like you are extremely busy and that you may not have the time to update your website. That is why we have launched ‘Dictate’ to assist you with all your content creation needs.

‘Dictate’ gives you access to high-quality professionals who can create content for your website. Once you activate this service, our representatives will get in touch with you to understand your business. They will then take on the job of updating your website with posts that will interest your customers and persuade them to buy your products.

8. I need a logo for my retail business. Can Boost create one for me?
No, Boost will not be able to create a business logo for you. You must get it created from your end.

9. Can I add/ delete videos of my YouTube channel on my website?

Yes, you can easily add/delete videos from on your website by following these steps.

a) Adding a YouTube Video

i. Log in to the web portal. Go to the Dashboard and click on ‘Custom Pages’ under the ‘Manage Content’ tab.

ii. You will see the following page. Click the ‘Add New Page’ button.

iii. You will see the following page. Enter the page title, click on insert video, and paste the URL to add your YouTube video.

b) Deleting a YouTube Video

i. Log in to the web portal. Go to the Dashboard and click on ‘Custom Pages’ under the ‘Manage Content’ tab.

ii. You will see the following page. Select the Custom Page with the YouTube video you wish to erase and press ‘Delete’.

10. Why is it necessary to put up fresh content regularly on my website?
Putting up fresh content is one of the most important things you can do to improve your online presence. It helps in the following ways:
i. Increases your Google ranking.
ii. Keeps your website updated.
iii. Improves your business reputation.
iv. Inspired customers to buy your products.

Try and share different types of content like updates, blogs and videos. This will keep it engaging for your customers.

11. How do I get my Boost website to rank higher on Google?

• A good Google ranking is vital to increasing the number of customer footfalls and improving your sales. It can be achieved through search engine optimization (SEO).
• SEO is the art and science of improving your Google ranking to attract more traffic. Here are some SEO-based tips and strategies to help you better your rank.

i. Update your website frequently. They can help you improve your rank.

ii. See that your contact details are complete and accurate. Google places a lot of emphasis on them.
iii. Write on topics that people want to know about. This will encourage visitors to click on your website and oblige Google to improve your rank.
iv. Use short, snappy headlines that encourage customers to click on your links. But make sure that you stay away from misleading headlines.
v. Ensure that your blogs, updates etc. are of a high quality.
vi. Boost provides a host of analytics so that you can get detailed information regarding the performance of your website. Monitor them regularly and make changes as necessary to improve your ranking on a continuous basis.

Your Boost website is equipped with auto-SEO technology that optimizes your pages resulting in improved Google ranking. Boost’s location-based discovery platform ensures that your website is visible to customers in your local area, as they are the ones who are most likely to visit your shop.

12. How can my Boost website attract and engage new customers?

The key objective of any retail website is to attract customers and convince them to buy your products. The task of attracting new customers requires a proper SEO strategy that includes a wide spectrum of activities. These tips can help:
i. Improve your Google ranking. This will increase the visibility of your website and ensure that many more customers are able to see it. Refer to Part VIII, Question 12 above to find out how to do this.

ii. Put up good-quality content in the form of updates and blogs to enhance the credibility of the website and also improve your Google ranking.

iii. Put up attractive product pictures so that customers are inspired to buy them. Your Boost website comes with a unique ‘Product Catalogue’ where you can upload product pictures for online shopping.
iv. Reply to customer enquiries. A prompt response to queries increases the chance of the customer choosing your shop over that of your competitors. Boost notifies you instantly whenever a customer drops an enquiry.
v. Be active on social media to tell more customers about your business. Boost makes operating your social media pages amazingly easy by syncing your website with Twitter and Facebook.
vi. Finally, get inorganic traffic by opting for Boost’s ‘Advertising (Google/Facebook)’ services to reach more customers and fast-track business growth.

13. How can I increase customer footfalls?
Customer footfalls can be increased by following an effective digital strategy. See Part VIII, Question 13 above to find out how this can be done.

14. Will changing my business address impact my SEO?

Yes. Since Boost uses location-based SEO, any change in location will have a direct impact on your SEO.

15. How to edit your Registered Phone Number.
Editing a phone number is extremely simple using the Boost app. Follow these steps:
i. Open the app and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. On the next page, select ‘Business Profile’.

iv. Now, select ‘Contact Information’.

v. On the following page, you will find the Registered Contact Number field. Tap on it.

vi. On tapping the field, Boost will ask you to enter the new number and verify it by sending an OTP. The number will be modified after verification.

16. How to mark your shop open 24x7?

You can easily mark your shop open 24x7 using the Boost app through the following steps:

i. Open the app and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. On the next page, select ‘Business Profile’.

iv. Now, select ‘Business Hours’.

v. You will come to the relevant page. Select any entry from the ‘Open’ or ‘Close’ columns by lightly tapping it on your screen.

vi. The following screen will appear. Select 12 am open time to 12 am closing time on any particular day, and check the box as shown below. Then tap the ‘Set’ button.

vii. Once you complete your changes, tap the ‘Save’ button to update them on the website.

17. How to increase number of customers?

You can try and increase the number of customers by following an effective online marketing strategy. See Part VIII, Question 13 to know how this can be done.

18. What is location-based discovery? Why is it important for my retail business?

When it comes to a retail business, it is pointless to try to attract customers from another city or country. At Boost we understand this well, hence our app uses location as the basis of your SEO. In other words, the geographical location of your shop is the main factor which influences the ranking of your website.
What this means is that your website will rank well on Google only when the customer performing the search is in an area nearby, or actively looking for your products in your neighbourhood/locality. For example, if your shop is in South Delhi, it will feature high on the search results page when the user is physically present in South Delhi, or is specifically looking for retail shops and products in South Delhi. But your website will not feature on the search results page of someone looking for shops in South Mumbai.
This variation in search results depending on location is referred to as ‘location-based discovery’. This type of SEO presents your business before the right target audience and helps in improving the quality of your leads.

19. What is automated SEO and how does it work?
Automated SEO refers to a software that automatically implements your SEO. Using automated SEO requires very little effort on the part of the user such as yourself. It also eliminates the need to hire SEO experts for the job. All you need to do is upload regular content to your website and the software will take care of the rest. Boost uses automated SEO to optimise your website.

20. Can I assign someone else (a team member) to manage my business via Boost?
Yes. All you need to do is to provide them with your username and password to enable them to manage and operate your website.

22. How to manage multiple businesses of different categories via a single Boost account?

To manage multiple businesses of different categories via a single Boost account, you may choose an MLC account which allows you to handle multiple accounts through a single dashboard. But you will have to purchase separate Boost accounts for different business categories before integrating them through the MLC.

23. Is my data secure with you?
Yes. We at NowFloats attach the highest priority to online data security. Here is a list of all the numerous steps we have taken to ensure the safety of your data.
i. Modern Encryption Technology
We keep your data safe using the latest and most advanced encryption technology. Our high encryption levels of up to 256-bit are designed protect sensitive information belonging to you and your customers.
ii. Secure PCI DSS-Compliant Payment Gateway
We ensure that no sensitive financial data is leaked during a transaction. We follow the Payment Card Industry Data Security Standard (PCI DSS) to ensure the safety of card payments.
iii. Hack-Proof Technology
Hackers normally tend to use ports to get into your servers. Cloud-native components do not expose any ports which prevents hackers from entering the final data centres of your website making the Boost application secure and hack-proof.

24. Can I share newsletters with my online subscribers?

Yes, Boost makes it possible for you to share newsletters with online subscribers. Every time you post an update, all your subscribers will receive the newsletter in their mailbox provided the newsletter feature is enabled on your app.