Part II: Business Onboarding

1. How to alter or modify business details on Boost?

Users are required to add their business details while registering on the app. Once you have registered, it is possible to edit/modify your business details by following these steps.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Business Profile’.

iv. On the ‘Business Profile’ page, select the option you wish to edit as shown in the picture below.

v. Follow these steps to edit ‘Basic Info’.

vi. Follow these steps to edit ‘Contact Information’.

vii. To modify Business Hours, see the answer to Part III, Question No. 4.

viii. To change Business Logo, see the answer to Part III, Question No. 20.

2. How to add your Business Description (including how to write a good description).

The ‘Business Description’ is one of the most important elements in your Boost profile. It appears at two places: (i) below the header on the Google search results page, and (ii) on the home page of your website, under the ‘About’ section.

Thanks to its high visibility, a well-written business description can be instrumental in increasing traffic and leads, and is vital for the success of your SEO strategy.

One of the first things you should do after downloading the Boost app is to key in your Business Description. Follow these steps:

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Business Profile’.

iv. Once you are on the ‘Business Profile’ page, select ‘Edit Basic Info’, key in your business description, and tap the ‘✔’ mark to save.

Best Practices

A Business Description tells people what your business is all about and why they should visit your shop. Here are some tips to ensure it is effective and succeeds in attracting traffic and leads:

● Use simple language
● Be brief and direct
● Explain your business
● Highlight what makes you unique

Your text should compel the reader to explore further if they are looking for the type of products you sell. The objective is to get high-quality leads by providing the user with the information they need to convince them to buy from your shop.

3. How to check your site health?

Your site health is an indication of the level of optimisation and efficiency of your website. The health score should be between 90% and 100% for the best results. Parameters affecting your site health include:
● Business Name – 5%
● Business Description – 10%
● Business Category – 5%
● Email – 5%
● Phone Number – 5%
● Business Address – 10%
● Business Hours – 5%
● Featured Image – 10%
● Business Logo – 5%
● Regular Updates – 20%
● Customised Domain -10%
● Social Share – 10%

Users should ensure that the above information is accurate and updated in the interest of a healthy website. Follow these steps to check and improve your site health score.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. You can see your site health score just below the URL. Tap here to see your detailed score.

iii. You will reach the site health page. Sections that need your attention will be highlighted in a darker font. Tapping these will take you to the relevant page where you can take suitable measures to improve your score.