1. Can I integrate my existing website to my NowFloats website?
Yes, you can. Domain integration can take place in two ways. Either the user can give us the hosting details for integration, or we can provide the records and details so that the hosting provider can update the records in their hosting. The rest of the process will be taken care of by NowFloats.
Remember that, during the process, you will lose all previous data on your website and email account. After domain integration, the website hosting will be done by NowFloats, so if you want any changes in the hosting needs you will have to contact our support team. Contact our helpline to know more.
2. Can patients book an appointment from their smart phone?
Yes. Boost makes it extremely simple for patients to book their online appointment. All they need to do is use the ‘Book an Appointment’ button on your website and follow the directions given there.
3. How to share updates through WhatsApp and Facebook?
It is very easy to share web updates through WhatsApp and Facebook. All you need to do is open the app, go to ‘Updates’ on the home page, choose the entry you wish to share, and click the relevant ‘Share’ button to share the update.
4. What is Boost Keyboard? How do I use and download it?
Boost Keyboard makes it easier for users to share information about their products and services using WhatsApp. Follow these steps to use and download it.
a) Downloading Boost Keyboard
i. Go to the home page and tap the bars on the top left.
ii. The main menu will appear. Select ‘Boost Keyboard’.
iii. You will see the following page. Select keyboard theme and tap the ‘Enable Keyboard’ button.
iv. On the ‘Enable Keyboard’ page, toggle the switches to activate the Boost keyboard to easily share WhatsApp updates.
b) Using Boost Keyboard
i. Open WhatsApp and tap the text box. Instead of the normal keyboard, the Boost keyboard will appear.
ii. You can use the keys to type out your message. You can also tap the Boost icon to access a special menu to help you send quick links to your customers.
iii. Tapping the ‘Share Link’ button will send the selected link to the customer. This way, you can easily share updates, list of services, photographs, contact details etc.
5. Will I be able to share information about the treatment services offered in my clinic using my phone?
Yes, you can share information regarding your treatment services via phone by enabling the Boost keyboard. See Part VIII, Question 4 above for directions on how to activate the keyboard.
6. What is the difference between Primary Contact Number and Alternate Contact Number?
While keying in your business information, Boost will ask you for two different phone numbers—your Primary Contact Number, and your Alternate Contact Number.
The difference between the two is simple. Your Primary Contact Number is the number we at Boost will use in order to contact you. Your Alternate Contact Number is that which will be displayed on your website for customers to reach out to you.
You should ideally keep the two numbers separate. Apart from allowing you to avoid business calls during off hours, a separate business phone number will also allow you to integrate special features on your phone such as IVR, VMN and Call Tracker.
7. Can Boost create content for me?
Yes, Boost can create content for you through its Dictate service.
We understand that doctors and health specialists like you are extremely busy with their work and may not have the time to update their website. That is why we have launched Dictate to assist you with all your content creation needs.
Dictate gives you access to high-quality content writers and digital experts to create content for your website. Purchasing this premium service will allow our representatives to get in touch with you, understand your business, and post regular updates that are highly relevant and engaging for your customers.
8. I need a logo for my healthcare business. Can Boost create one for me?
No, NowFloats Boost will not be able to create a logo for you. You will need to get it created from your end.
9. Can I add education, experience and certifications on my website?
Yes. You can add details like education, experience and certifications by following the steps below. You need to use the web portal and not the app for this process.
i. Got to the Dashboard and click on ‘Appointments Scheduler.’
ii. You will come to the following page. Click on ‘Doctor’s Profile’.
iii. Add details like experience and certifications as shown below.
iii. Click the ‘Save’ button when done.
10. Can I add/ delete videos of my YouTube channel on my website?
Yes, you can easily add/delete videos from on your website by following these steps.
a) Adding a YouTube Video
i. Log in to the web portal. Go to the Dashboard and click on ‘Custom Pages’ under the ‘Manage Content’ tab.
ii. You will see the following page. Click the ‘Add New Page’ button.
iii. You will see the following page. Enter the page name, click on insert video, and paste the URL to add the YouTube video.
b) Deleting a YouTube Video
i. Log in to the web portal. Go to the Dashboard and click on ‘Custom Pages’ under the ‘Manage Content’ tab.
ii. You will see the following page. Select the Custom Page with the YouTube video and press ‘Delete’.
11. Why is it necessary to update my website regularly?
Updating your website on a regular basis is one of the most important things you can do to improve your online presence. It helps in the following ways:
i. Keeping your website fresh and relevant.
ii. Making a good impression on your patients.
iii. Facilitating social media marketing by enabling the sharing of new content.
iv. Helping you improve your Google ranking. Google likes websites that are regularly updated. Regular updates once or twice a week will improve your Google ranking and place your site ahead of your competitors.
Try and share different types of content including updates, blogs, pictures and videos. This will keep it engaging for your patients and visitors.
12. How do I get my Boost website to rank higher?
A good Google ranking is vital to increasing the number of patient footfalls and improving business turnover. It can be achieved through SEO or search engine optimisation.
SEO is the art and science of improving your search ranking with a view to attracting more traffic and revenue. Here are some SEO-based tips and strategies you could use to better your rank.
i. Update your website frequently. Google loves websites that are regularly updated.
ii. See that your contact details are complete and accurate. Google places a lot of emphasis on contact details.
iii. Use the right keywords while creating content. Boost will provide keyword suggestions on which you can base your content.
iv. Write on topics that people want to know about. This will encourage visitors to click on your website and compel Google improve your rank.
v. Use short, snappy headlines that encourage people to click on your links. But stay away from misleading headlines.
vi. Ensure that your blogs, updates etc. are of a very high quality as the Google algorithm can evaluate the quality of your posts.
vii. Try and get backlinks to your website. Backlinks are links from other sites. Google sees such links as a ‘vote of trust’ in your website and promotes backlink-rich websites up the order.
At the same time, it is important to ensure that the backlinks are from high-quality websites as those from shady or unreliable sites could end up impacting your Google ranking negatively.
viii. Boost provides a host of analytics so that you can get detailed information regarding the performance of your website. Monitor them regularly and make changes as necessary to improve your ranking on a continuous basis.
Your NowFloats Boost website is also equipped with auto-SEO technology that optimises your pages for you resulting in improved Google rankings. Boost ensures your website is visible to the right people as per their needs and location to help you garner quality leads.
13. How can my Boost website attract and engage new patients?
The key objective of any clinic website is to attract patients and convince them of the value of booking an appointment with you. The task of attracting new patients requires a proper SEO strategy that includes everything from improving your Google ranking, to convincing patients about the quality of your services. These tips can help:
i. Improve your Google ranking. This will increase the visibility of your website and ensure that many more people are able to see them. Refer to Part VIII, Question 12 above to find out how to do this.
ii. Put up consistently high-quality content in the form of blogs and updates to enhance the credibility of the website and also improve your search ranking.
iii. Put up a detailed doctor profile that highlights your experience, qualifications, awards and achievements etc. Highlighting the credentials of the doctor is one of the most effective ways to earn the trust of patients.
iv. Describe the services in detail so that patients know about your offerings. Your Boost website comes with a dedicated ‘Services’ page where you can put up as many services as you want.
v. Focus on building a strong ‘Testimonials’ section. Testimonials, ratings and reviews are social proof of the credibility of the business and play an important role in influencing patient choices.
vi. Reply promptly to patient enquiries. A prompt response to queries increases the chance of the patient choosing you over other doctors. Boost notifies you instantly whenever a patient drops a query to enable you to respond quickly.
vii. Follow an effective social media strategy and maintain a strong presence on online discovery platforms like Google My Business to enable patients to easily locate you. Boost makes it all very simple by syncing your website with important social media channels so that you don’t have to spend any extra time updating these platforms.
viii. Finally, you may try and get inorganic traffic by opting for Boost’s Wildfire services to reach out to more patients.
14. How can I get increase patient inflow?
Patient inflow can be increased by following an effective digital strategy. See Part VIII, Question No. 14 above to know how this can be done.
15. Will changing my business address impact my SEO?
Yes. Since Boost uses location-based SEO, any change in location will have a direct impact on your SEO.
16. How to edit your registered phone number.
Editing a phone number is extremely simple using the Boost app. Follow these steps:
i. Open the app and tap the bars on the top left.
ii. The main menu will appear. Select ‘Manage Content’.
iii. On the next page, select ‘Business Profile’.
iv. Now, select ‘Contact Information’.
v. On the following page, you will find the Registered Contact Number field. Gently tap on it.
vi. Once you tap, Boost will ask you to enter the number and verify it by sending an OTP.
17. How to mark your clinic open 24x7?
You can easily mark your clinic open 24x7 using the Boost app through the following steps:
i. Open the app and tap the bars on the top left.
ii. The main menu will appear. Select ‘Manage Content’.
iii. On the next page, select ‘Business Profile’.
iv. Now, select ‘Business Hours’.
v. You will come to the relevant page. Select any field from the ‘Open’ or ‘Close’ columns by lightly tapping it on your screen.
vi. The following screen will appear. Select 12 am open time to 12 am closing time on any particular day and check the box below. Then tap the ‘Set’ button.
vii. Once you complete your changes, tap the ‘Save’ button to update them on the website.
18. How to increase number of appointments?
You can try and increase the number of appointments by following an effective online marketing strategy. See Part VIII, Question 13 to know how this can be done.
19. What is location-based discovery? Why is it important for my healthcare business?
For a business such as a medical clinic, it is pointless to try to attract patients from another city or country. At Boost we understand this well, hence our product uses location as the basis of your SEO. In other words, the physical location of your clinic is the main factor in influencing the ranking of your site.
What this means is that your website will rank well on Google only when the person performing the search is in an area near your clinic, or is actively looking for clinics in your neighbourhood/locality. For example, if your clinic is in South Delhi, it will feature high on the search results page when the user is physically present in South Delhi, or is specifically looking for clinics in the South Delhi area. But your website will not feature on the search results page of someone looking for a clinic in Mumbai.
This variation in search results depending on physical location is referred to as ‘location-based discovery’. This type of SEO presents your clinic before the right target audience and helps in improving the quality of your leads.
20. What is automated SEO and how does it work?
Automated SEO is the use of fully or semi-automated SEO software or platforms to implement SEO strategies. Using automated SEO requires very little effort on your part. All you need to do is upload keyword-optimised content to your website and the software takes care of the rest. Boost uses automated SEO to optimise your website.
21. Can I assign someone else (a team member) to manage my business via Boost?
Yes, you can. All you need to do is to provide them with your username and password.
22. How to manage multiple businesses of different categories via a single Boost account?
To manage multiple businesses of different categories via a single Boost account, you may choose an MLC account which allows you to handle multiple accounts through a single dashboard. But you will have to purchase separate Boost accounts for different business categories before integrating them through the MLC.
23. Is my data secure with you?
Yes. We at NowFloats attach the highest priority to online data security. Here is a list of all the numerous steps we have taken to ensure the safety of your sensitive data.
- HIPAA-Compliant Data Centers: We ensure that our security standards match up to global norms. Our data centers are fully compliant with the US Health Insurance Portability and Accountability Act of 1996 (HIPAA) which sets the standards for patient-doctor confidentiality.
- Modern Encryption Technology: We keep your data safe using the latest and most advanced encryption technology. Our high encryption levels of up to 256-bit are designed protect sensitive information belonging to you and your patients.
- Secure PCI DSS-Compliant Payment Gateway: We ensure that no sensitive financial data such as bank account number, OTP etc. is leaked during a transaction. We follow the Payment Card Industry Data Security Standard (PCI DSS) to ensure the safety of card payments.
- Hack-Proof Technology: Hackers normally tend to use ports to get into your servers. Cloud-native components do not expose any ports which prevents hackers from entering the final data centers of your website. This makes the Boost application secure and hack-proof.
24. Can I share newsletters with my online subscribers?
Yes, Boost makes it possible to share newsletters with online subscribers. Everytime you post an update on the website, all your subscribers will receive the newsletter in their mailbox automatically through Boost.
Comments
0 comments
Please sign in to leave a comment.