[DOC] Part II:Business Onboarding

1. Altering/modifying business details on Boost.

Users are required to add their business details while registering on the app. Once you have registered, it is possible to edit/modify your business details by following these steps.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Business Profile’.

iv. On the ‘Business Profile’ page, select the option you wish to edit as shown in the image below.

v. Follow these steps to edit ‘Basic Info’.

vi. Follow these steps to edit ‘Contact Information’.

vii. To modify Business Hours, see the answer to Part III, Question No. 4.

viii. To change Business Logo, see the answer to Part III, Question No. 20.

2. How to write a good Business Description (including how to add a business description).

The ‘Business Description’ is one of the most important elements in your Boost profile. It appears at three places

• below the header on the Google search results page
• below your clinic name on the home page
• in the ‘Our Story’ section of the website.

Thanks to the high visibility it enjoys, a well-written business description can be instrumental in increasing traffic and leads and is vital for the success of your SEO strategy.

One of the first things you should do after downloading the app is to key in your Business Description. Follow these steps:

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. Select ‘Manage Content’.

iii. You will reach the main content management page. Select ‘Business Profile’.

iv. Once you are on the ‘Business Profile’ page, select ‘Edit Basic Info’ to key in your business description and tap the ‘✔’ mark to save.

Best Practices

A Business Description tells people what you do and why they should visit you. Here are some tips to ensure it is effective and succeeds in attracting traffic and leads:

● Use simple language
● Write in a direct manner
● Explain what you do
● Highlight what makes you unique
● Don’t make it too long
Your text should compel the reader to explore further if they are looking for similar services. The objective is to get high-quality leads by providing the user with the exact information they need to convince them to approach you.

3. How to check your site health?
Your site health is an indication of the level of detailing, optimisation and efficiency of your website. The health score should be between 90% and 100% for the best results. Parameters affecting your site health include:

• Business Name – 5%
• Business Description – 10%
• Business Category – 5%
• Email – 5%
• Phone Number – 5%
• Business Address – 10%
• Business Hours – 5%
• Featured Image – 10%
• Business Logo – 5%
• Regular Updates – 20%
• Customized Domain -10%
• Social Share – 10%

Users should ensure that the above information is accurate and updated in the interest of a healthy website. Follow these steps to check and improve your site health score.

i. Go to the home page and tap the bars on the top left.

ii. The main menu will appear. You can see your site health score just below the URL. Tap the area to see your detailed score.

iii. You will reach the site health page. Sections that need your attention will be highlighted in a darker font. Tapping these will take you to the relevant page where you can add data/pictures to improve your score.