What does a "location-based-platform" mean?

For a business that has retail presence, it is pointless to be on the net and try to attract customers from another city or country. On the NowFloats platform, the physical location of your business is the crux of the solution. By pinning your business to the actual physical location of the business, we ensure that only customers who could drive across, take a bus or walk to your business would be exposed to your website in the search results. Of course, this will work well when consumers are searching for your services/products within a location too. So for example: people are looking for ice cream cafes in Seattle too. But it's pointless if you manage to attract someone from there when your business is actually in Sevilla, Spain. However if the person from Seattle is going to be in Sevilla and wants to taste the gelato there, he would search 'Ice cream café in Sevilla' and your business result would show up.